Sanofi Regeneron World Asthma Day

Clients Sanofi and Regeneron came to Weber Shandwick to build out a social campaign
around World Asthma Day. The team executed a campaign called “The Next Breath Challenge”
to raise money for the Allergy Airways Patient Platform. We did this by leveraging influencers
as well as building out an Instagram filter.

CLIENT: SANOFI + REGENERON | AGENCY: WEBER SHANDWICK | COPYWRITER: CAROLINE HARRINGTON