Pfizer Story Half Told
A Story Half Told is an initiative by Pfizer in partnership with advocates and healthcare
professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions,
combat stigma and expand the breast cancer conversation to be more inclusive of MBC.
After collaborating with the creative director on establishing a rebrand for this account,
I became the day-to-day lead creative. I have built out all content for the Story Half Told
Instagram and Facebook platforms.
NATIONAL NURSE MONTH
PATIENT STORIES
MBC DEFINITION SERIES
MISCELLANEOUS
CLIENT: PFIZER | AGENCY: WEBER SHANDWICK | COPYWRITER: EMILY SCHOONE